Flow

Aneen Vernon started her own business called Flow. She comes from a financial background and has quite a wide skill set. She wanted to market herself to businesses and needed the following:

  • A non-corporate website that communicated her professionalism

  • An informative website explaining her diverse skill set without bombarding visitors with too much copy

  • A website that would drive prospects to contact her

The Process

After consulting with her, doing research and developing a marketing strategy, we decided on the following solutions:

  • We created a striking USP that would explain what she does in one sentence

  • We used as little copy as possible to explain her diverse skill set

  • We included a personal profile to make the company seem more human and non-corporate

  • We optimised the website for mobile visitors which includes a sticky contact bar making it easy for clients visiting the site to call her immediately

  • We created a page where she could showcase her solutions through the use of case studies